Marketing has become an essential part of businesses for years. It is with marketing that companies grow, and no business can grow without some form of advertising. Many times when someone hears the word marketing, some people tend to think about the extra cost that would be incurred. If you are starting, the chances are that you do not want to spend a lot of money marketing your business.
At a start-up level, extra costs are to be directed towards adding in stock or even improving the quality of your brand. Your business budget and your marketing strategies are two elements that you can’t afford to fail. Listed below are three main ways that you can market your new business at no cost at all.
1. Leverage the power of social media
This is the most common way people are using to advertise their business for free online. To start with, you should create a lot of Facebook, Twitter, Instagram and LinkedIn profiles. All of these profiles should be aimed at showcasing your business.
If you are dealing with tangible products, it is a good idea if you post quality photos of your products on the platform. You should also include directions to the physical shop you are using for your business. Social media has been known to be very powerful for making things go viral on the internet. To leverage this powerful tool, you can decide to start sharing something concerning your brand that will be sure attract many social media users.
For example, you can decide to start a competition where people interested in your product can participate and win something from your brand. People love free items and services, so if a contest is laid down for them, and you will be sure that the contest will be viral and so does your brand. You can choose to put up these contests regularly so that people will be more familiar with your brand. This method of marketing will ensure that your brand gets into the minds of people, and that will subsequently improve your overall sales or services rendered.
Much can be said about this form of marketing, but the best thing about it is that it is free. However, if you are going to put up a contest, then you would have to incur the cost of giving out prizes.
2. Word of mouth
This might be too obvious and too simple, but it can be the most convenient for most people. Well, chances might be that in your phone’s contact list there might be someone who might need your products or services. You can start by calling your closest friends and your relatives and tell them about your business and what it entails. There is a high possibility that they may buy your services or products.
You can also request them to tell their friends and neighbours about what you have to offer. There is a high possibility that some will love your business and would want to support either by buying or sponsoring it.Secondly, you can talk to your neighbours about the business. If your brand is unique and of good quality, then you can be sure that the ‘word of mouth’ form of marketing will benefit you greatly.
3. Email marketing
Email marketing is another way you can use to advertise your small or new business. With email marketing, you can increase your customer engagement. You can start a daily newsletter for your customers. The newsletter can include more information about your business, promotions or your new arrivals. In this way, you will keep your customers more interested in your business, which will, in turn, increase your sales.
Fortunately, you do not need to hire a marketing expert or an agency to start and develop an email marketing campaign for you. You can start by using a free mail service like the MailChimp. This service lets you send automated emails about your products or your business campaigns to your customers. This form of advertising your business would be one way of keeping your customers’ minds on your products or services.
Reaching and maintaining customers is a challenge any entrepreneur is familiar with. It is a challenge, especially if you have to incur charges of advertising a new business. It becomes tiresome, expensive at other times and sometimes frustrating. Small or new businesses lack the luxury of spending valuable resources to marketing; the resources could be used to improve the brand of that business. Luckily the above-outlined ways are totally free but very effective. All of these ways are simple and would not need the genius to know their way around them. If used correctly, these are the best forms of marketing a business in the modern world.